In case you use the YouTube app in your massive display screen tv set, you might have observed a few modifications in latest days: a brand new sound and animation that seems when the app begins up, and the choice to show feedback alongside what you are watching.

The sound is official, and YouTube has gone into nice element about it in a weblog put up (opens in new tab). One thing “vibrant, participating and simply recognizable” was required, and so YouTube enlisted the assistance of sonic branding studio Antfood to get the audio snippet good.

In keeping with YouTube, the three-second clip goes from “wealthy, pitch-bending tones that signify the irresistible gravitational pull of YouTube” to a serious seventh chord that “represents the best way YouTube permits you to discover the belongings you actually love” – and the sound and animation will apparently be showing in additional YouTube apps over time.

Depart a reply within the feedback

The opposite change to the YouTube app for TVs is not official however has been noticed on Reddit (opens in new tab) (by way of Android Police (opens in new tab)), and offers you the choice to view feedback. Right here at TechRadar we have additionally seen the function pop up in YouTube on an Android TV.

Whereas viewing movies, you get the selection of displaying feedback in a sidebar on the appropriate. It’d come in useful for these movies which have a whole lot of dialogue beneath the road that you simply need to take a look at, however you continue to want to fireplace up the cellular app if you wish to reply to feedback or add your individual.

As but, YouTube hasn’t acknowledged that the feedback function is in testing, however it’s clearly seen for some customers on the market. Whether or not or not it will definitely will get rolled out to everybody utilizing YouTube on a TV stays to be seen.

Evaluation: holding eyeballs on YouTube

Most modifications to YouTube and apps prefer it are to maintain extra eyeballs on the app for longer – which after all drives engagement and promoting income. These most up-to-date updates might not appear massively vital, however they may nonetheless make fairly a distinction.

The Netflix begin up sound and animation is so well-known that the annual Netflix content material showcase is known as after it. YouTube might be hoping that its personal intro clip (opens in new tab) turns into simply as acquainted to viewers, and turns into as well-known as its static brand.

Including feedback goes to make extra of a distinction to the precise viewing expertise, because it’s right here that a whole lot of key dialogue and debate round a video goes on. With some clips, the feedback are simply as fascinating because the precise content material.

It is price emphasizing that the feedback will be toggled on and off, not less than primarily based on our testing – you are not going to should wade via all of them when you do not need to. We’ll have to attend and see what YouTube says about this change formally when the time comes.

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