Freepik (opens in new tab) has introduced the acquisition of two content material providers in a bid to strengthen its visible property choices. 

The free inventory picture and vector illustration platform is including icons and illustration library Iconfinder and Authentic Mockup, a mockup template answer, to its portfolio. 

Information of the acquisition – whose phrases stay as but undisclosed – comes simply months after the corporate purchased UK-based inventory video service Videvo. 

Content material is king 

The demand for design property continues to develop – from content material creators, expertise professionals, brand designers, and web site builders. In keeping with Freepik, 3D modeling and mockup property are on the high of this record. 

However the deal isn’t merely an try and construct up Freepik’s burgeoning graphic design library. It’s additionally pushed by a must create localized content material for worldwide markets – an more and more vital issue for creators and companies eager to draw audiences by means of extra customized content material.

Synthetic intelligence performs a core a part of this objective. Freepik has already made strides within the inventive AI area – a reality Martin LeBlanc, CEO and co-founder of Iconfinder famous when discussing the acquisition. 

“What additionally appealed to us about Freepik was its progress made with numerous AI options – slightly than preventing the tide of synthetic picture technology, this firm is main the cost,” he mentioned. 

Nonetheless, AI has, of late, been a controversial subject throughout the artwork and design world. 

Talking solely to TechRadar Professional, Freepik CEO and founder Joaquin Cuenca Abela remained bullish.

“We’re satisfied that photos generated by AI will likely be a revolution for graphic design, and that’s why we believed in introducing this expertise for the reason that very starting,” he mentioned.

“The use case is crystal clear: entrepreneurs and small companies desire unique photos, slightly than counting on inventory photos. That’s why we’ve explored providing photos on demand, with the exact specs the consumer requires.”

“We’re seeing extra self-proclaimed AI artists, just like the creator of Dall-E 2, practice algorithms to create life like photos from pure language descriptions, shaking up the design world within the course of. Expertise is expressing human creativity, slightly than changing it. One factor is definite: design property should be capable of talk clearly what individuals are attempting to say, adhering to the more and more digital world round us. If that is executed nicely, AI can definitely be a catalyst of creativity and human-centric design.”

“The secret’s to make sure that AI methods are all the time paired with people, which is able to optimize data and concepts. Then we’ll see human-centric design flourish.”

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