A brand new and improved AirTag isn’t precisely primary on Apple followers’ 2024 product launch wishlist (Apple Imaginative and prescient Professional, anybody?), however given the recognition of Apple’s coin-sized object tracker, there’s each cause to imagine {that a} second-generation AirTag mannequin is within the works. 

The unique AirTag arrived again in 2021, and the newest intelligence surrounding the Apple AirTag 2 means that Apple is certainly engaged on an upgraded AirTag mannequin that makes use of the corporate’s newest Extremely-Wideband chip – of the type discovered contained in the iPhone 15, Apple Watch Collection 9 and Apple Watch Extremely 2 – to ship better monitoring vary and potential compatibility with the Imaginative and prescient Professional headset.

We’re not, nonetheless, anticipating the AirTag 2 to launch any time quickly. In his newest Energy On publication, Bloomberg’s resident Apple skilled, Mark Gurman, claims that Apple did contemplate releasing the next-generation AirTag in 2024, however has since determined to attend till 2025. This echoes a latest tip from notable business insider Ming-Chi Kuo, who additionally touted 2025 because the more than likely AirTag 2 launch date.

Positive, that’s not supreme information for anybody holding out for an AirTag 2 in 2024, however Gurman’s report notes the logic behind Apple’s choice. Mainly, Apple has an abundance of AirTag inventory that it’s eager to shift earlier than releasing any new AirTag merchandise; Gurman writes that Apple Retailer again rooms and Apple warehouses are at the moment loaded with surplus AirTag items. That’s to not say AirTags aren’t fashionable, thoughts – they’re at the moment #2 on Amazon’s checklist of best-selling electronics merchandise – however given the convenience of manufacturing AirTags versus dearer Apple merchandise, the corporate hasn’t been afraid to overorder. 

What’s extra, as issues stand, the unique AirTag stays a market-leading product with little or no competitors. Apple does permit third-party trackers for use with its Discover My community, however there’s no actual stress for the corporate to overtake the AirTag line simply but. Samsung launched the (arguably superior) Galaxy SmartTag 2 again in October, and Google is reportedly working by itself object tracker, however neither launch has had – or could have – a lot bearing on Apple’s share of the article tracker market in 2024.

So, it seems like we’ll be ready till no less than 2025 for a successor to the unique AirTag, however in the event you’re eager to select up an AirTag at present, there’s nonetheless some excellent news: the Apple AirTags four-pack continues to be discounted at Amazon in each the US and UK.

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