The upcoming Nvidia RTX 4070 has seen its pricing leaked, with an obvious MSRP of $599 at launch in line with VideoCardz. Though VideoCardz’s sources didn’t specify any pricing particulars for outdoor the US, we are able to assume from earlier RTX 4000 GPU costs that it’ll value someplace round £599 / AU$999.

The leaks allegedly come from briefings despatched out to press and enterprise companions by Nvidia, which aligns believably with the timeframe of the rumored April 13 launch date – so whereas it is a leak and must be taken with a hearty pinch of salt, it’s very possible that the $599 price ticket is correct (though third-party playing cards from different producers will probably value a bit extra).

That pricing places it on par with the launch worth of the previous-gen RTX 3070 Ti, demonstrating a step up in generational pricing, however I’m not vastly apprehensive about that: the 3070 Ti was an honest GPU that merely didn’t justify its asking worth on the time, whereas the rumored specs of the RTX 4070 point out that it ought to comfortably outperform the last-gen card.

Opinion: This pricing feels extra accessible, and that’s a extremely good factor

Sure, I do know, $599 for a graphics card remains to be costly. It’s unlikely that the RTX 4070 will discover its manner onto our listing of one of the best low-cost graphics playing cards – we’ll in all probability be ready till the RTX 4060 or 4050 for that.

However this heralds the return of precise midrange playing cards for the subsequent era of GPUs – and it appears like Nvidia goes to take an early lead once more, with AMD’s least expensive next-gen GPU nonetheless the $899 Radeon RX 7900 XT.

I’ve criticized each Nvidia and AMD prior to now for inaccessible pricing on the present era of graphics playing cards – no one ought to actually be paying over a thousand bucks for an RTX 4090, in the event you ask me. However $599 for a 4K-capable gaming GPU with DLSS three and far more wise energy necessities than the flagship playing cards? Discuss soiled to me, Nvidia.

Contemplating that the upcoming GPU’s massive brother, the RTX 4070 Ti, is already obtainable at $799 / £799 / AU$1,469, this newly-leaked asking worth appears cheap. That card is at the moment sitting on the high of our greatest graphics card rating because of its stable price-to-performance ratio, and I’m actually hoping that the 4070 can ship comparable worth at a lower cost; particularly since they’ve the identical base AD-104 GPU, after the ‘unlaunching’ of the 12GB RTX 4080 final yr.

After all, the proof will likely be within the pudding: the RTX 4070 will completely must ship on its anticipated efficiency so as to show its price, however I’m feeling optimistic about it – one thing I’ve really not felt about graphics playing cards shortly. It’s a great sensation.