Unhealthy information, Apple followers: the iPhone 15 is predicted to value greater than its predecessor when it launches in September this yr.

That’s based on analyst Dan Ives, who just lately advised CNBC that he expects the common promoting worth (ASP) of Apple’s next-generation iPhones to be greater than final yr’s equal figures. For context, the iPhone 14 begins at $799 / £849 / AU$1,339, whereas the iPhone 14 Professional – whose successor, the iPhone 15 Professional, has already been the topic of worth hike rumors – begins at $999 / £1,099 / AU$1,749.

If correct, a series-wide worth enhance for the iPhone 15 line would mark the primary of its form within the US since 2017. Worldwide markets have seen worth will increase as just lately as final yr’s iPhone 14 line, owing to heightened VAT (value-added tax) prices.

So, why may Apple be making ready to hike the worth of the iPhone 15 line throughout the board? The almost certainly purpose is manufacturing prices. In response to one outstanding leaker, the iPhone 15 shall be 12% dearer to provide than the iPhone 14, whereas the iPhone 15 Professional shall be a whopping 20% dearer to provide than the iPhone 14 Professional.

In comparison with the iPhone 14 collection, the manufacturing value of the iPhone 15 base mannequin is predicted to extend by round 12% and the iPhone 15 Professional mannequin by round 20%.TSMC fab worth hikes could also be the primary perpetrator pic.twitter.com/GovuLF27WCApril 26, 2023

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It’s laborious to pinpoint precisely why these gadgets are going to value Apple a lot extra to construct than their predecessors, nevertheless it’s no secret that power, uncooked materials, and labor prices have been rising globally as a result of numerous financial elements. And if Apple’s new iPhones value the corporate more cash to provide, they’ll virtually definitely value customers more cash to purchase.

That mentioned, Ives doesn’t anticipate these worth will increase to hinder gross sales of the iPhone 15 line. In actual fact, he predicts that the iPhone 15 might be Apple’s best-selling iPhone in years, since “roughly 250 million iPhones haven’t been upgraded in over 4 years.”

The launch of the iPhone 15 and its siblings might subsequently show a “trophy case second” for Apple, Ives defined to CNBC, including {that a} enhance in income from Apple Providers will put the corporate in a “huge place of energy” going into 2024.

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Apple CEO Tim Prepare dinner has already admitted that he believes customers “are prepared to actually stretch to get the very best they’ll afford in [the smartphone] class,” so it’s not laborious to think about the corporate betting huge on the blind loyalty of its fanbase with the iPhone 15 line.

In any case, we’ll know for certain whether or not the iPhone 15 will value greater than its predecessor come September, when Apple unveils its subsequent line of greatest iPhones. For our ideas on how these gadgets may stack up, try our speculative comparisons between the iPhone 15 vs iPhone 15 Professional, iPhone 15 vs iPhone 14, iPhone 15 Professional vs iPhone 14 Professional and iPhone 15 Professional vs iPhone 15 Extremely.