Microsoft appears to be getting extra aggressive with its push to make customers swap to its Edge browser.

As reported by Neowin, after a browser replace, Microsoft Edge prompts you with a full-page advert that states: “Welcome again, we’ve new issues so that you can discover.” And since the web page takes up the title bar, you may’t ‘X’ out of it both. You need to click on the “Get Began” button on the backside of the web page to maneuver on.

From there it brings you to a different web page, which is one other full-screen advert for Edge that tries to persuade you to make it your default browser. This time round you may uncheck the field on the backside that states “Use Microsoft advisable browser settings,” then click on the “Save and proceed” field beneath that.

After that, you lastly attain the web page that thanks you for updating Edge to the newest model, indicating that this complete course of may happen after each replace as a substitute of after a brand new set up or first OS launch. There’s an opportunity that the frequency of this course of could possibly be in error, but it surely’s exhausting to say given Microsoft’s personal historical past on the matter.

Microsoft must do higher

Microsoft Edge just isn’t a foul internet browser. In contrast to the exceptionally buggy and unsafe Web Explorer that Microsoft fortunately retired, Edge is far safer, quicker, and in some regards even higher than Google Chrome (it’s not a reminiscence hog like Chrome, as an illustration). 

Nevertheless, making an attempt to shift individuals away from Chrome is a tall order, particularly contemplating the present market share for the latter browser. To not point out the truth that Chrome lately stole one in all Edge’s greatest options. And whereas I perceive Microsoft is determined for an even bigger slice of the pie, forcing advertisements on customers just isn’t the way in which to go.

Edge has loads of deserves in its personal proper outdoors of its typically superior efficiency like on-line purchasing options, the superb Collections function, its accessibility options together with Learn aloud, and its very aesthetically pleasing structure. To not point out that it’s additionally getting the Video Tremendous Decision (VSR) function, which can allow you to upscale low-res on-line movies, and its ChatGPT device.

So as a substitute of shoving full-page, inescapable advertisements which might be more likely to flip off anybody from utilizing the browser, Microsoft wants to raised market it by conveying all its advantages. As a result of as of now, these advertisements inform you nothing about Edge apart from it’s new and extra importantly, offer you zero incentive to change over to it.

Get it collectively, Microsoft.