Sony is gearing up for its first huge digital camera launch of the 12 months – and its teaser invite for the announcement suggests we’ll quickly see a strong new full-frame digital camera for YouTubers.

The launch will happen on March 29 at 8am PT / 3pm BST, which is 1am AEST for these in Australia, and Sony is promising “the final word content material creation expertise”.

So what can we anticipate? The model of the teaser poster (opens in new tab) matches earlier ones we have seen for earlier ZV-series cameras, just like the Sony ZV-1F and Sony ZV-E10. Mix that with the artfully backlit microphone windshield, and we’re nearly definitely a brand new mannequin in that video-focused sequence.

Past that, the teaser would not give a lot else away. However the dimension of the windshield above the digital camera’s silhouette suggests it is both going to be an APS-C or full-frame digital camera – and the most recent rumors are pointing in the direction of the latter.

The normally dependable Sony Alpha Rumors (opens in new tab) is speculating that the digital camera will likely be referred to as the Sony ZV-E1, and will likely be based mostly on one of many world’s greatest video cameras, the Sony A7S III. In that case, that might imply a full-frame sensor and a few highly effective video options, like uncropped 4K/60p and 4K/120p video (if it matches the A7S III).

That may make the brand new digital camera much like the Sony A7C, a tiny full-frame digital camera that is nice for journey shooters. However, as we famous in our Sony A7C evaluate, that digital camera additionally has restricted video specs, topping out at 8-bit 4K video at as much as 30fps. 

In concept, that is the hole Sony’s new vlogging digital camera may fill – and if its price ticket is considerably decrease than the launch worth of the A7S III ($3,499 / £3,800 / AU$5,999), it may properly turn into a well-liked selection amongst video creators.

Evaluation: Sony’s focus returns to video

This new teaser could disappoint hobbyist stills photographers, provided that current rumors recommended that Sony was lastly about to launch a photo-focused APS-C digital camera after a three-year hole.

However that mannequin continues to be seemingly on the best way, with rumors predicting a launch in the course of this 12 months. A video-focused digital camera as an alternative confirms Sony’s dedication to dominating the marketplace for YouTubers who want a compact workhorse that raises their manufacturing values above their rising competitors.

Full-frame cameras are perfect for anybody trying to shoot movies or photographs with a shallow depth of discipline, whereas sustaining picture high quality in low mild. And Sony cameras are significantly famend for his or her autofocus powers, which helps solo shooters to maintain themselves in focus with out the necessity for an additional individual behind the digital camera.

Curiously, Sony Alpha Rumors says that the rumored ZV-E1 may have “numerous new AI options”, which means that its autofocus may take one other leap ahead. So in case you’re a one-person video group who’s trying to improve their digital camera setup, it ought to be properly value tuning into the launch livestream on March 29.

If the brand new digital camera lives as much as Sony’s hype, and the most recent rumors, we might be a brand new challenger for the highest spot in our information to the perfect YouTube cameras.