With the Google Pixel 7 launch very close to, the American tech big has began frantically teasing the upcoming merchandise set to debut on October 6, and the Google Pixel Watch is the newest product to get a pleasant juicy teaser video.

Google has shared a YouTube video (opens in new tab) entitled The Design of Google Pixel Watch, which reveals – you guessed it – the design of the Google Pixel Watch. Since Google already confirmed off the smartwatch, there is not that a lot ‘new’ to see right here…

…nicely, other than a couple of fascinating issues.

There’s excellent news for smartwatch followers, and that is that there are a number of completely different always-on shows proven by the video.

An always-on show is beneficial for any gadget, because it provides you helpful info at a look with out having to activate the machine; for a smartwatch it is much more helpful although, because it allows you to use the wearable like a traditional watch, gleaning the time (and another info typically) actually shortly.

The Google Pixel Watch design video reveals a number of completely different designs of the always-on show, suggesting you will get a number of customization decisions, one thing we do not at all times see on smartwatches.

Nevertheless the video reveals one thing that we’re not too eager on too, and it is depicted within the picture on the prime of this text.

Whereas many (if not most) smartwatches use commonplace watch bands, with a catch to take away them, the Google video reveals a proprietary locking system that we have not seen earlier than (which possible makes use of magnets).

Evaluation: a proprietary push

Evidently Google is ‘pulling an Apple’ right here, the place it is answerable for its personal equipment, however this implies two issues. Firstly, it will possible price you extra to get a brand new strap, as Google is the one one initially producing them.

That’ll be the case in the beginning at the very least, because the second implication is that there will not be a lot alternative for some time till third-party firms begin to make extra.

Within the tech world, ‘proprietary’ is a cursed phrase, as when an organization makes too lots of its bodily parts itself, it controls its accent market an excessive amount of, which may have an anti-consumer knock-on impact. Simply have a look at Apple and its Lightning ports, which the EU is now forcing it to desert, to guard the shoppers (and the atmosphere).

Positive, these tech firms make more cash once they’re those controlling the equipment in addition to the merchandise themselves, however do Google and Apple really want much more cash?

It is a disgrace that Google is adopting this proprietary system as a substitute of utilizing the tried-and-true interchangeable system that many smartwatches use, and even utilizing one thing just like that, which strap makers will be capable to simply emulate. However hopefully, the third-party band market will turn out to be populous very quickly.