There have been many leaks and rumors surrounding the upcoming Asus ROG Ally PC gaming handheld forward of its Might 11 launch date. And whereas speculations concerning the US pricing have been nice information up to now, the identical can’t be stated about its rumored European worth.

Based on Twitter leaker Roland Quandt (opens in new tab), and reported by VideoCardz (opens in new tab), the value for the high-end Asus ROG Ally that options an AMD Z1 Excessive CPU could be €799. Although the conversion from the leaked US worth of $699 would imply a €632 worth level, VAT will increase that to an MSRP greater than the Steam Deck.

This is identical leaker who claimed that pricing for the ROG Ally could be $599 and $699 for the 2 fashions within the US. In fact, that is nonetheless all unconfirmed data, and the value level might develop into decrease (or greater). So till Asus confirms all the pieces, take this one with an enormous pinch of salt. 

Not wanting good for Europe 

As I’ve beforehand mentioned intimately after ending my Asus ROG Ally hands-on evaluate, a too-high MSRP might spell catastrophe for the Asus ROG Ally proper out of the gate. If it hopes to compete with the Steam Deck, which already has a 12 months of traction on this rising market of gaming PC portables, then it must have a aggressive worth level.

Although the Ally ROG has impeccable specs and might even make for a terrific laptop computer in a pinch, consumers have proven again and again that they won’t pay what they understand as an excessive amount of for a recreation console or transportable (hey early launch PS3 and 3DS). And whereas the rumored US worth is sort of promising, this alleged European worth is totally horrible.

If that’s actually the price of the higher-end mannequin, then that must be adjusted for VAT, as a result of it’s basically punishing consumers for an additional cost on a system that’s already fairly costly. And when consumers really feel like they’re being punished or taken benefit of, that’s going to have a major influence on gross sales, particularly since that is additionally hitting the cabinets throughout a price of residing disaster that’s affecting a number of areas throughout the globe.

All we are able to do is wait and see as soon as Might 11 hits. If these rumors are true although, Asus might be throwing away an enormous market with this transfer.