The group at OnePlus has been celebrating its ninth anniversary in China, and as a part of the occasion we have been handled to an official teaser for the upcoming OnePlus 11 flagship cellphone, anticipated to launch early in 2023.

Whereas we do not see an entire lot within the teaser (opens in new tab) (through GSMArena (opens in new tab)), we do get a good take a look at the big digital camera bump on the again of the cellphone, full with Hasselblad digital camera branding (that is the digital camera firm OnePlus has partnered with in recent times).

A tough translation from the OnePlus submit on Chinese language social community Weibo means that we’re about to get a “future efficiency chief” that can “problem many impossibilities within the trade” – so make of that what you’ll.

One firm, two manufacturers

There was loads of speak of the current merger between OnePlus and Oppo throughout the anniversary occasion: Oppo is seemingly investing hefty sums in OnePlus merchandise as a part of a “dual-brand” technique for the singular firm going ahead.

Which means the Discover and Reno telephones produced by Oppo will proceed to seem alongside the OnePlus sequence of handsets, although it stays to be seen simply how completely different the gadgets are going to be sooner or later.

We have already seen loads of rumors and leaks across the OnePlus 11, together with renders exhibiting off the handset in black and inexperienced. OnePlus normally launches its flagships within the early months of the 12 months, however the teaser simply says the OnePlus 11 “will probably be launched quickly”.

Evaluation: new 12 months, new OnePlus

The primary OnePlus cellphone made its debut all the best way again in 2014, and within the early days the purpose was easy: specs and construct high quality that was very near high-end flagships, at a value that was considerably decrease than the iPhones and Galaxys in the marketplace.

As time has gone on, OnePlus has slowly moved away from that technique, producing dearer telephones whereas launching the OnePlus Nord sequence to offer mid-range cellphone patrons higher worth for cash additional down the pricing scale.

With the merger with Oppo now accomplished, it is an opportunity for OnePlus to reset, and resolve precisely what it needs from its high-end telephones. The OnePlus 10 Professional launched in 2022 provided a principally nice expertise at an affordable value, although it had its weaknesses.

From every thing we have heard in regards to the OnePlus 11 thus far, it appears like it’ll have the specs and the polish to tackle something that Apple, Samsung or Google have deliberate for 2023 – however as at all times the pricing goes to be essential.

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