It appears the iPhone 14 and iPhone 14 Plus are getting a brand new yellow coloration choice very quickly, alongside the present blue, purple, midnight (black), starlight (cream), and purple – with Apple hopeful it’d enhance the gross sales of the 2 cheaper iPhone 14 fashions.

This comes from a supply on Chinese language social media community Weibo (opens in new tab) through Mac Otakara (opens in new tab) and MacRumors (opens in new tab). Whereas the preliminary tipster does not have a lot of a monitor document, MacRumors does – and it says that it is heard Apple is planning a product briefing subsequent week.

Whereas we will not make certain of any rumor or leak till it is truly confirmed, Apple has kind for including new iPhone colours round this time of yr: inexperienced for the iPhone 13 final yr, and purple for the iPhone 12 the yr earlier than that.

It was all yellow

As prior to now, the intention right here is to spice up gross sales of the iPhone 14 and iPhone 14 Plus. We’re now about half method to one other iPhone launch – the iPhone 15 – and so the timing is correct to attempt to drum up some extra curiosity within the present handsets.

That is notably vital for the iPhone 14 Plus. Whereas it was introduced in to exchange the iPhone 13 mini, which was hardly flying off cabinets, the phrase on the Apple avenue is that not many individuals are shopping for the iPhone 14 Plus.

That is maybe not shocking, contemplating each the iPhone 14 and iPhone 14 Plus are making do with final yr’s Apple A15 Bionic chipset. Even Apple itself appears to desire the iPhone 14 Professional and the iPhone 14 Professional Max.

Evaluation: extra colours, please

It is maybe just a little shocking how a lot distinction a brand new colorway could make to the enchantment of a tool – in any case, each inner part stays the identical. The iPhone 14 in yellow will nonetheless run simply as quick and take the identical high quality photographs and movies.

Or maybe it is not shocking in any respect: gadget aesthetics are vital, and for some individuals no less than, the feel and appear of a cellphone is a significant consideration when weighing up improve choices. This yellow shade will definitely make the iPhone look just a little extra distinctive.

We’re not wholly offered on the concept of yellow as a smartphone coloration. It is not one that you simply see round very a lot, and right away it makes us consider numerous bodily fluids. On the plus facet, there are connotations with sunshine and… er… Lego minifigures? Or the Simpsons?

What we’re sure about is that Apple’s design group might be trusted to supply a yellow shade that is straightforward on the attention. Extra coloration choices are at all times good for customers, and we needs to be listening to in regards to the new iPhone 14 one within the coming days.

• The iPhone 15 Professional may tempt you with a surprising new particular version coloration