New filings noticed by Bloomberg Information (opens in new tab) would possibly level to a potential set of logos for Apple’s rumored augmented actuality line of headgear – though Apple itself hasn’t truly filed something.

It is solely becoming that information of Apple’s potential augmented actuality headgear is stuffed with hypothesis (and principally about as actual as something in augmented or digital actuality). On this case, a trio of United States Patent Trademark Workplace filings, noticed first by Bloomberg, at the moment are fueling hypothesis that “Actuality One,” “Actuality Professional,” and “Actuality Processor,” would possibly all be a part of Apple’s grand and nonetheless speculative AR and VR technique.

The information, which TechRadar was capable of finding, have been all filed earlier this month by an organization known as “Immersive Well being Options, LLC.” The Delaware firm could also be, as Bloomberg claims, a shell firm, designed to cover Apple’s intentions from opponents and the general public.

Shell sport

Apple submitting beneath an assumed title or shell firm (an actual firm that is designed solely to cover the actions of one other actual firm) just isn’t unprecedented (opens in new tab). It is pretty normal observe for tech firms to file logos outdoors the U.S. to cover them from search. In a few of these circumstances, Apple has reportedly taken measures additional, utilizing shell firms to register logos.

Put merely, it’s potential that that is Apple, and that issues as a result of it could be additional proof that we’re getting nearer to seeing Apple’s long-rumored Apple Glasses and/or Apple’s VR headset.

Apple already has RealityKit and Actuality Composer for builders, so increasing the “Actuality” model into consumer-facing merchandise is smart.

Taking issues a step additional, we will assume that these are logos for 3 interconnected applied sciences and merchandise. On the core may be a “Actuality Processor.” As we all know, Apple is deeply dedicated to Apple Silicon in all of its merchandise (M1 and M2 line) and it might make sense for Apple to construct bespoke silicon for its potential AR and VR merchandise.

Product prospects

The Actuality Processor trademark utility is the shortest of all three filings, however lists the Items and Providers it seeks to cowl as, partly:

Equipment for recording, transmission or replica of sound or photographs; knowledge processing gear; knowledge communication equipment that transmit knowledge and data to databases; smartglasses; optical equipment and devices; pc chips; built-in circuits; telecommunication equipment for cell networks for the sending, receiving and storing of digital knowledge; computer systems; pc {hardware}; pc peripherals; digital and augmented actuality headsets; goggles; glasses; wearable pc {hardware}…

Be aware the inclusion of “digital and augmented actuality headsets; goggles; glasses.”

“Actuality One,” which could apply to a headset, glasses, or an AR-related service (a la Apple One) additionally mentions “digital and augmented actuality headsets, goggles, glasses, and smartglasses.”

“Actuality Professional” roughly repeats the previous, although it may refer, as a substitute, to Apple’s digital actuality headset plans or, merely, a extra feature-rich set of Apple Glass.

Each Actuality Professional and Actuality One additionally point out quite a lot of health-related companies together with well being, health, diagnostic, and “Medical.” Once more that is solely an utility to cowl a group of unknown merchandise for logos throughout a reasonably broad set of companies.

Then again, the corporate that filed them is known as “Immersive Well being Options” and there’s no affirmation that that is even Apple doing the submitting.

Nonetheless, we at the moment are just a bit bit greater than per week away from Apple’s huge September 7 occasion, which most assume would be the launchpad for the iPhone 14 and Apple Watch 8. There’s all the time an opportunity of one thing extra, nonetheless. Might this be the second the place we get a take a look at Apple’s long-percolating AR plans? It is value noting that latest Apple Glass rumors have pointed to the gadget working with an iPhone.

It is unlikely Apple will launch AR goggles on the occasion, nevertheless it may tease glasses, a headset, and a brand new processor for launch later this yr or early subsequent. Will we now have the names? Solely time will inform.

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