The rivalry between Intel and AMD runs deep, with the 2 corporations consistently vying to take one of the best processor crown. However few individuals would have anticipated the aggression contained in a brand new playbook introduced by Intel, which insinuates that AMD is promoting “snake oil” to unsuspecting prospects.

The claims have been made in a slide deck dubbed “Core Truths,” the principle argument of which is that AMD’s CPU naming conventions could confuse shoppers and disguise previous structure inside newer-seeming merchandise.

As an illustration, Intel straight calls out the Ryzen 5 7520U chip, which it notes is constructed on Zen 2 structure that debuted in 2019, regardless of the chip occurring sale in 2022. Intel says its personal comparable chip (the Core i5 1335U) is 83% sooner than the Ryzen 5 7520U, despite the fact that AMD markets its chip as containing brand-new tech.

Intel goes past merely arguing that that is deceptive, as a substitute placing it alongside photos of a snake oil vendor and a dodgy-looking used automotive salesman. The inference from Intel is evident: AMD’s product-naming is deliberately complicated and will find yourself bamboozling patrons.

Does Intel have some extent?

It’s arduous to argue that Intel’s slide deck is solely excessive. AMD’s CPU naming conference is considerably complicated. It really works like this: as a substitute of differentiating CPU structure by technology, AMD now says that each one of its cellular chips fall beneath the newest Ryzen 7000 identify.

The third quantity within the chip’s identify denotes the structure – the 2 in 7520U means Zen 2, as an example – however that departs from AMD’s long-held naming practices and will confuse patrons, who might even see the seven and assume they’re getting a brand-new structure.

However Intel itself doesn’t have solely clear palms. The corporate’s (simply launched) 14th-generation desktop chips are primarily refreshed 13th-generation Raptor Lake processors, whereas the upcoming Core 100 sequence is rumored to additionally recycle Raptor Lake components.

So sure, Intel does have some extent in calling out AMD’s complicated chip naming system, and we shouldn’t ignore that. Nevertheless it is perhaps seen as a considerably cynical play when Intel itself has been responsible of incorporating previous architectures into new merchandise. It simply underlines the truth that when searching for PC components, that you must do your analysis to make sure you get precisely what you’re anticipating.

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