Amazon has revealed (opens in new tab) that it helped regulation enforcement businesses take down three main counterfeiting operations in China, because of intelligence supplied by the corporate’s Counterfeit Crimes Unit (CCU).

Practically 1 / 4 of 1,000,000 faux items have been seized within the provinces of Guangdong and Jiangxi on account of Amazon’s cooperation. The manufacturers imitated included BMW, Porsche, Basic Motors, Hugo Boss, Puma and Underneath Armour. 

Not one of the aforementioned objects made it to Amazon prospects, and even had an opportunity to maneuver alongside the availability chain, with the corporate including that any listings on the positioning linked to the counterfeiters have since been eliminated.

Crime-fighting collaborations

The intelligence supplied by the CCU included areas of warehouses, which have been handed on to native authorities. The primary suspects are being investigated by Public Safety Bureaus (PSB) in China. 

Final yr, Amazon discovered and seized greater than three million counterfeit merchandise, together with some in its achievement facilities destined for buyer consumption.

Along with faux items, Amazon labored with PSBs to detain 84 people who acquired fraudulent identifications and enterprise licenses to create vendor accounts on the positioning. The corporate additionally claims {that a} additional 2.5 million unhealthy actors have been prevented from creating vendor accounts. 

It has additionally pursued joint lawsuits with well-known manufacturers – together with Cartier, WWE and FELCO – whose items had been unlawfully copied. In 2021, it sued or referred for investigation over 600 criminals throughout Europe, China and the US.

CCU director Kebharu Smith stated that, “Our efforts to establish and dismantle counterfeit organizations are working”. He added his appreciation for “regulation enforcement appearing on our referrals and totally pursuing these instances.” 

Dharmesh Mehta, vp of Amazon’s Worldwide Promoting Companion Companies, added that “whereas we’re happy with the progress we now have made, we won’t cease till we drive counterfeits to zero, and we are going to proceed to take a position and innovate till we get there.”

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