Plainly Spotify, the music streaming service big, is planning on altering up its person interface in a daring and thrilling new manner.

Forward of Spotify’s ‘Stream On’ occasion in Los Angeles (the final one in 2021), Bloomberg (opens in new tab) reported on a leak that the occasion would launch a model new homepage feed redesign. “As a substitute of choosing from an extended record of carousels that includes static cowl artwork, the interface permits listeners to swipe vertically by means of content material suggestions that play routinely.” This could embrace video content material or looping GIFs.

And with the announcement lastly elaborated on throughout the ‘Steam On’ occasion, we now have a extra full understanding of how this variation will work. In keeping with Musically (opens in new tab), Spotify’s cell app will substitute “its present carousels of music, podcast, and playlist solutions with a TikTok-style vertical feed of suggestions.” 

Under is a video clip from Stuart Dredge (opens in new tab) showcasing stated new homepage feed design.

So anyway this new Spotify vertical discovery feed that’s being introduced tomorrow has… already appeared on my telephone 👀 pic.twitter.com/CbGoiIplvkMarch 7, 2023

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However in contrast to TikTok, Spotify doesn’t want to make use of an algorithm to maintain your eyes on the feed, as its final purpose is to get you away from the feed and listening to an artist’s tune in full. So it appears that evidently Spotify is mixing a few of TikTok’s laser focused algorithm methods with Netflix’s utilization of video clips so as to entice customers to click on on songs. This could possibly be fascinating to see in follow.

Spotify revealed a bunch of different options it could be including to the service together with an AI DJ that helps create a personalised playlist for listeners, Sensible Shuffle, Marquee which is a full-screen and sponsored suggestion of a brand new launch, the device Discovery Mode that lets artists flag songs which can be then added to the algorithm, and Showcase which can introduce an artist’s music to doubtless listeners.

There are additionally Spotify Clips and Countdown Pages that enable for artists to customise their pages with video. Lastly, Spotify will even supply live shows and merchandise for the primary time, creating a brand new manner for artists (and the service) to earn income.

This whole overhaul of its whole feed, in addition to the addition of so many new options, could possibly be the results of misplaced income and consequential layoff. In addition to a approach to justify the service’s impending worth hike regardless of stated layoffs.